Since just about every other post here is about my latest adventures at some random market, I figured it was time to talk about Peru’s supermarkets.
There are two big ones, Wong and Plaza Vea along with a few smaller chains owned by the pair.
(One note, I’m going to compare these stores to chains where I’ve lived, so unless you’ve spent time in the midwest or mid-south the references will be lost on you).
First stop on our tour de grocer is Wong. Like a good American success story it began as a small family-owned grocer in Lima and is now the country’s largest chain.
Wong’s slogan is “where shopping is a pleasure” and is by far the nicest of the big two. It reminds me of Fargo-Moorhead favorite Hornbacher’s, except with booze and everyone speaks Spanish.
Just about everyday is sample day at Wong. Product reps are always handing out bite sized cheese cubes, sausage cuts and dixie cups of milk, yogurt or coffee.
Here grocery store employees don’t dirty their collective hands with things like samples. Instead people working for the companies do all the sample work. They are usually dressed in a company-issued shirt or whole outfit with the logo pasted all over it. This phenomena continues at department stores where checking out can sometimes be impossible. In any given department there may be 20 people working, but only one actually works for the store and can operate a cash register.
Wong employees wear crisp red and white outfits (combinations differ depending on what department he or she works in.) It even has bag boys who wear what look like chef’s coats and tight red beanies. Wong workers genuinely seem happy to work there.
Then there’s Plaza Vea, which is more like a Cub Foods and a poorman’s Super Target.
Plaza Vea has better variety and better prices, but its a big box with little personality.
(Whenever we drive by a Plaza Vea I start singing the name over and over again to the chorus of the 80’s hit “Rock Me Amadeus” complete with the “oh, oh, oh, Plaza Vea”. Try it, its catchy.)
Sunday’s at Plaza Vea are fun because that’s when just about every product rep is working. There are so many samples to be had, the store becomes a processed food tapas bar complete with wine samples to wash it all down.
Plaza Vea offers more general merchandise than Wong, but both sell TV’s, housewares, school supplies (Wong actually has a surprisingly nice stationary department) and appliances. There are no all-under-one-roof stores (like Wal-Mart or Target) here so Plaza Vea seems to fill that void.
One thing Peruvians seem to go crazy for at the grocery store is fresh bread. Sure you can buy pre-packaged wonder bread type loaves (here its Bimbo, which you can buy in the U.S.), but that’s not what people line up for.
At both stores customers grab paper bags and pick various small loafs and rolls out of wicker baskets. The bread comes in white, intergral (whole wheat), pita, crusty, chewy about 20 varieties in all.
There’s a sign on the wall telling when the next “fresh” batch will find its way out of the oven and into the wicker baskets. We’ve been at the store when this happens and its a yeast-fueled frenzy of bread buying. People push their way towards the bread like it was the last food on earth. During peak times this happens every 15 minutes or so.
I can’t write a grocery store story without mentioning Metro. It’s Wong’s dirty sister. Everything there is self-serve. Including the butcher counter. Laying out in coolers where the usually nicely wrapped steaks and chicken parts live are piles of meat. Customers grab plastic produce bags, a set of tongs and fill the bags up with the cuts they want. A worker behind the counter weighs it and tags it with a price.
Think of your favorite grocery store at its busiest and make it two floors. That’s Metro everyday. If Wong is where shopping is a pleasure, Metro is where shopping is combat with a cart.






























